Jury Panel

The 1st BI International Student Talent Award

Total 570 Entries, 23 Countries

Winners List

Grand Prix

QI YU_China_Infinite Possibility

Gold Award 

Seongjun Park, Eunju Kang_South Korea_Different, But same 1,2 

Silver Award 

Valentina Karen_Indonesia_Seraya_Berkata 

Ju eun Bak_South Korea_Paperhouse 

Bronze Award

Aidan Radtke_USA_On the Roll Food Truck Branding 

Xian Liyun_China_Don’t 

Seryun Park_South Korea_Demographic Cliff 

Special Award

Aleksandra Kortas_Poland_Plastic_Surgery 

Seung Wan Sun_USA_Helvetica Promotional Series Poster 

Jinsol Yang_South Korea_Emotion Play 

Lina Zhang, Yanren Chen_China_Half Moon Packaging Design 

Liu minghua_China_Baiyunjian Baiyunjian digital dynamic brand design 

SooJeong Min_South Korea_BULBY’S ADVENTURE 

CHEAHOON KANG_South Korea_The Oldest Dream 

Seoyeon Jeong_Eunseo Lee_South Korea_Glastonbury Festival 

Yeonhoon CHOI_South Korea_Erosion of Memory 

Jingyuan Tan_China_Angst

Honorable Mention  

Rosalynd Lingg_USA_Art Nouveau Booklet 

Anastasiia Diachek_Ukraine_The Error Earth 

Eun Jeong Ko, Su Ji Lee_South Korea_Pattern design expressed in Donguibogam medicine 

Fang Xin_China_Butterfly Dance Between Flowers 

YONGFENG LIU_China_HELP ME 

Yunting Zhang_China_Death or Salvation 

Sunwoo Moon_USA_Moon Design, Self-Identity Branding Design 

Gaeun Park_South Korea_PAPER HOUSE 

Chengzhi Liu_China_Mobile City 

Kang Lee_South Korea_The hard work behind the elegance 

Seoyun Ahn_South Korea_Dancer don’t need wings to fly 

EunBi_Yoon, Choi Minhye_South Korea_Book Design

RUOSHU SUN_China_The polarization between Sun and Corona 

Heejeung Kim_South Korea_The nest stop is. It’s an aging society 

Jihyun Kwon, Suhee Lee_South Korea_Project Hashtag 2024 

Sion Park_South Korea_CIRCUS 

So Eun Kim_South Korea_2018 Seoul Upcycling Festival 

Su yeong Yoon_South Korea_Happy 10th Birthday SIFFF 

Sungmin Park, Jiwon Park_South Korea_OKTOBERFEST 

Xian Liyun_China_I need a heart 

Yea JI Hong_South Korea_Red bean porridge grandmother and tiger 

Yena Lee, Joungmin Yoo_South Korea_Busan Sea Festival 

YINGYU BAO_China_百鬼夜行 

Finalists

Alexandra Jacobson_USA_Sensory Sensitivity Stages Poster Series 

Bimo Utomo_Indonesia_imaginer X change 

Ah Yeong Lee_South Korea_Paris Olymphic 2024 

Ahyun yoo_South Korea_Gambling addiction hopes are flying away 

Ana Park_Russia_The Paradox of the Weird Designer 

Bin Liu_China_Where can i live 

Cassi Amman_USA_The Ocean Cleanup 

Chanyuan Yan_China_Evolution or Purification 

Cheahoon Kang_South Korea_Fake News

Cheahyoen Kim, Yunseo Kim_South Korea_IN SIDE ME, the maze inside me 

Cheeun Kwon_South Korea_The Prism of Interpretation 

Chen Coco_USA_Lunar Lantern Festival 

Chunyi Li_China_My University 

DA young Lim_South Korea_Poster Diving Korea 

DaeGyun Kim_South Korea_Quality Over Quantity 

Daeun Son_South Korea_Buy Followers 

Dariia Shevchenko_Ukraine_Clean_energy 

DAYEON JUNG_South Korea_PARIS 2024 

DAYEONG KIM_South Korea_DINOSAUR 

DAYEONG KIM_South Korea_LOVE IS A BALLOON 

DAYEONG KIM_South Korea_Your choice 

Dayu Wu_China_BLAPBSA brand identity design 

Dohyoung Kim_South Korea_domestic violence 

Dominik Kaminski_Poland_Surrender 

Dongwoo Kang, Seoyeon Kim_South Korea_Jeonju Hanji Cultural Festival 

Dowon Han_South Korea_alcoholism 

Eliane Driscoll_USA_Carl Dickman

Finalists

PENG YUTIAN_CHINA_LUBAN LOCK · CHINESE WISDOM 

QINGLI ZENG,YIN LI_CHINA_The Abyss of War  

Qingrui Chen_China_DRUNK 

Qingyun Lin_China_Harmony is precious, war is dangerous 

Radtke Aidan_USA_East Hampton Library Rebrand 

Rasyad Alva Krisnamurti_Indonesia_Imaginer X-Change 

REN JING_China_Don’t Drink and Drive 

Ronjen Suen_China_WARRIOR WORKER 

Rosalynd Lingg_USA_Dane County Late Winter Market

Ruitong Lin_China_Guangzhou Academy of Fine Arts Teaching Open Week Activities 

RUOSHU_ SUN_CHINA_LOVE is GOOD for Healing People 

RUOSHU SUN_CHINA_Tolerance Makes People Happy 

Sandra Francuzik_Poland_Nomads 

Sangil Han_South Korea_Steadfast Heart Amid Chaos 

Sarang Lee_South Korea_AlexanderMcQueen Inspired Poster 

Seoahn Jung, Jiseon Hong_South Korea_Spring Break, Seoul Jazz Festival 

Seohyeon Lee, South Korea_Public service_advertisement for the prevention of damage from jeon-se fraud 

Seohyun Kim, South Korea_Find the Culprit Behind the Carbon Footprint

Seojin Kang, Hyoin Yeom_South Korea_2024 VEGAN GREEN FESTA 

Seojin Kang, Hyoin Yeom_South Korea_Well begun is half done 

Seongjun Park, Eunju Kang_South Korea_IN BETWEEN SPACE 

Seoyun Ahn_South Korea_Fove 

Seungjun Hur, Simon Lee_South Korea_2024 Paris Paralympic Games1,2,3 

Sewoong Son_South Korea_Heavenly Shepherd 

Seyun Park_South Korea_The Hidden Side of Humanity 

Shi Binru_China_마왕 

Sieun Kim_South Korea_The struggle is 

Sion Park_South Korea_Electricity Conservation 

Siyuan Liu_China_DirectionI_of_life 

Sofia Alge_USA_The Double Shift 

Soyeon Cho_Yedo Koh_South Korea_Iceberg Of Tears 

Soyeon Cho_Yedo Koh_South Korea_Mori Art Museum, A Message From Nature 

Soyeun Park_South Korea_Heung Taryeong 

Su yeong Yoon_South Korea_Damyang Bamboo Festival 

Sunwoo kim, Junwon Lee_South Korea_2024 EARTH DAY 

Sunwoo Kim_South Korea_A Three Day Resolution 

TAEJUN YU_South Korea_Hidden Violence 

Taewoong Yoon_South Korea_OBOK Makgeoli 

TINGYU CHEN_CHINA_ENJOY_REGGAE 

Tomoki Moriya_Japan_Passion 

Valeriia Medviedieva_Ireland_Our World, Our Peace

Wang Hong Ren Adrian_Malaysia_Reckless 

wang jian_china_如火方 

WEILAI GAN_China_Light pollution eats the stars 

Xiaoping Yu_China_Doors That Can’t Be Closed 

Xiaoyan Wang_China_3ANDWHAT 

Xinyue You_China_Rock_volcano 

XINYUE LI_CHINA_LIVING UNDER THE SAME SKY 

Xue Ying_China_Symbiosis Design description 

XUN LI, QINGLI ZENG_CHINA_All Different All Equal 

Yanqi Chen_China_BEAUTY OR BIND 

Ye Bin Shin, Hye JIn Jeon_South Korea_Our hero firefighters, A firefighters line of duty death 

Yebin Park_South Korea_Rest and Peace

Yedam Cho_South Korea_Don’t buy a pet, live with it

Yedam Im_South Korea_Overseeing Designer_

Yeeun Park, Jeongyun Kim_South Korea_Avignon Festival 2024

Yeeun Park, Jeongyun Kim_South Korea_Summer Sonic Festival 2024

Yejin Kim_South Korea_Even a broken heart needs a band-aid

Yena Lee, Joungmin Yoo_South Korea_Cheongju Craft Biennale 2025 1,2 

yeonyi noh_South Korea_arte in jeju

Yerin Jang_South Korea_Sewol 

YIJIA QIN And YIRUI JIANG_CHINA_BUG

Yiling shao_China_Jamaican_roots of hip-hop 

YINING JIN_CHINA_ACTUAL SELF

Yixuan Wen_Chine_Help me！

YoungEun Bae_South Korea_Icheon Rice Cultural Festival

Youngeun Jeong_South Korea_Less Thinking 

Yubeen Hwang, chanyang Kim_South Korea_an idiom calendar for the blind

Yubin Kim_South Korea_Joseon Pop Festival

YuHan Jiang_CHINA_Shenzhen house brand design

Yujin Lee_South Korea_Evolutionary code

YUNA KIM_South Korea_TOBACCO PRODUCTS

Yunjee Choi_South Korea_The more you drink, the more you die

Yunsol Kim_South Korea_Delicious Camping

ZHENG MIAO_China_GUARD

ZHENGKAI JIN_CHINA_CATCH THE DANGER

ZHOUYAO WANG_CHINA_FUYOULVSHE

Zuzanna Poplewska_Poland_Acid Rain-Yellow

Finalists

Eliane Driscoll_USA_Tierra Urbana

Eojin Park_South Korea_Climate Card, Alliance forged through camaraderia 

Eojin Kim_South Korea_If you take drugs you’ll definitely ruin everything

Esther Adelia_Indonesia_Museum Geologi 

Eunji Kim, Jiyeong Yun_South Korea_Seoul Light DDP 

Fan Xu_China_MODERN TIMES 

FANGYAN QI_CHINA_RAINFOREST 

FEIYUE TANG_CHINA_OCEAN WHIRLPOOL 板_1 

Fu Dao_China_Title Equal 

Garam Kim, Juhee Jeong_South Korea_Merce Festival 1,2 

GEONWOO AN_South Korea_How to use YouTube 

GUO KEHAN_China_無·海 

Gyusang Hwang_South Korea_City record 

HaEun Im_South Korea_550 DAYS OF SACRIFICE 

HAEUN KIM, HAYUEN_JANG_South Korea_Spring K-Royal Culture Festival 

HAEUN KIM_South Korea_Gim hae Buncheong Ceramics Festival 

Hana Ryu_South Korea_artificial nature, natural artefacts 

Hankook Yeon_South Korea_Dodongjerye 

HAYAN LIM_South korea_2024 Dongchun Circus 

Hayeon Song_South Korea_Filter Bubble. 

HONGXIN FAN_China_Don’t make me Dive into it 

Hyein Jung_KOREA_folk painting and hanbok 

HYEONJIN YOON_South Korea_DINOSAUR 

HYEONJIN YOON_South Korea_MARIGOLD MIND STUDIO 

HYEONJIN YOON_South Korea_TIME IS RUNNING OUT 

Hyeran Choi_South Korea_Wasted Love 

Hyeri Choi_South Korea_RED ROOM 

Hyesun Kim, Minseo Park_South Korea_Day of the Dead Graphic Poster 

Hyoeun Song_South korea_acotea branding design 

Hyunsoo Hwang_South Korea_Poop 

Inyeong Nam_South Korea_Death 

Jeongjoo Kim, Yunsang Jung_South Korea_2024 Andong Maskdance Festival 

Jiayi Yang_China_Gaze 

Jiho Kim_South Korea_Smoking killing yourself 

Jihyun Kim_South Korea_The taste of traditional Korean rice 

Jihyun Kwon_Suhee Lee_South Korea_Sapporo Snow Festival

Jiin Im_South Korea_a record of Youth 

Jimin Kim_South Korea_HOMI 

Jin Jeon_South Korea_Seoul’s past and future meet Delight Seoul(Series) 

JINGJING HE_CHINA_Flower_share_my_secrets 

Jingyuan Tan_China_Plastic_crisis 

Jingyuan Tan_China_The_Scream 

Jiseon Hong, Seoahn Jung_South Korea_Colorful Rhythm, Seoul Jazz Festival 

Ji-Yeon Park_South Korea_Pinocchio dad’s anti-smoking lie 

JUEUN KU_South Korea_DINOSAUR 

JUEUN KU_South Korea_K-CULTURE! 

Juha Son_South Korea_Distorted Ataraxia 

Juhee Jeong_South Korea_Maple Syrup Festival, where Canada becomes sweet 

JUHEE HWANG_South Korea_FIREFLY 

Jungyong KIM_South Korea_a point of difference 

Junwon Lee, Sunwoo kim_South Korea_2024 EARTH DAY 

Juyeol Yoon_South Korea_Don’t ignore the dangerous warning of artificial intelligence 

KAHYUN KIM_South Korea_GOSEONG DINOSAUR 

Karuna Gita Wardhana_Indonesia_Imaginer X-Change Hotel 

Kayla Gracia Wiriadinata_Indonesia_X-Change

Kyeongnan Jung_South Korea_Hidden Figures of Love 

Lee hanbi, Lee chae min_South Korea__A melody that unites us, a family talent show_jpg 

Lei Yuze_China_Sour, Sweet, Spicy, Bitter 

LI SUFANG_CHINA_kung fu font 

Linxuan Song_China_Peace for the future 

LIUSHU LIU_CHINA_PEACE LOTTERY-02 

LiYuqi_China_dessert session 

Luliu_China_Harmonious 

Maksymilian Stopa_Poland_Ivona, Princess of Burgundia 

Ma Ruijie_China_The ocean call for cleanliness and freedom from plastic 

Mayu_China_潮汐之恸 

Mia Hofman_USA_Trapped 

MIHYUN HA_JINHEE_YOON_South korea_Graphic Design of Endangered Animals in Jeju island 

MINJI KIM_South Korea_Dealicious Camping 

MINJIN SON_South Korea_FIREFLY 

Minmin Huang_China_LIFE 

Minseo Park, Hyesun Kim_South Korea_Day of the Dead Graphic Poster

Minseon Kim, Hyerin An_South Korea_Digital X-mas 1,2 

Myeongguk Chae, Sujin Lee_South Korea_Graphic design of Jasaneobo using munjado 

Myungryul Lee_South Korea_For the blind, it’s a hidden bomb 

Nubi Shi_China_The_brain_of_medicine

Grand Prix

Gold Award

Silver Award

Bronze Award

Special Award

Honorable Mention

Finalists

Winner Interviews

Q & A

Q: How do you feel about your achievement in the BISTA Award?

A: I feel quite happy and surprised.

Q: What is the theme of your work?

A: The theme is infinite possibilities.

Q: What is the intention of your work?

A: The intention of work is to express that they are not only helmsmen in life, but also tools for exploring the world, bravely advancing with curiosity and creating their own unique journey. A hand with infinite possibilities, let's unleash its magic together.

Q: Describe the process of creating your work. 

A: I have tried multiple times to use fuzzy and granular texture 3D effects, hoping to present a feeling of infinite release and magical power in my hands.

Q: Describe expected effects of your work. 

A: I think the expected effect has been achieved.

Q: What was your favorite subject in your school?

A: My favorite is the course on divergence and expression, which uses keywords to infinitely develop the theme and also exercises design thinking skills.

​​

Q: What is your design philosophy?

A: I believe that doing design is a process of constantly exploring unknown problems, discovering, analyzing, and solving problems, exploring from the details of life, conveying my thoughts through storytelling, and making me feel the charm of doing design.

Q: Who is your design mentor?

A: Mr,YUE

Q: What do you think of the most important part of design?

A: Observing life, starting from life

Q: Describe your best work you designed in detail.  

A: Shun Sasaki

Q: Where do you get your design inspiration?

A: I draw inspiration from daily life.

Q: Who among your contemporaries today do you most admire?

A: Shun Sasaki

Q: What is your future goal as a designer?

A: I hope to tell more stories through design in the future.

Q & A

Q: How do you feel about your achievement in the BISTA Award?

A: First of all, I think it's an honor to win the gold medal at the BISTA Award, which is held for the first time.

Some of my acquaintances participated in the BISTA Awards, and I didn't expect to win such a high award because there were so many good works.

Q: What is the theme of your work?

A: The theme of this entry was designed under the theme of harmony between animals and humans in celebration of the upcoming World Animal Day on Oct. 4.

Q: What is the intention of your work?

A: The poster inserted an image that could impact the image of animal & human harmony in the center of the screen, and filled the surrounding background with radial lines and pictures of animals that fit the poster concept to highlight the subject. Also, each poster was designed in a series under the theme of harmony with marine animals and harmony with snails, which can be expected to have a greater visual effect by creating a strong color contrast between each other. In the future, there will be a variation on the theme of harmony with birds, land animals, and other various animals, in addition to harmony with marine life and snails.

Describe the process of creating your work.

Q: If you describe the production process of this design?

A: This poster, which started with the idea that it would be fun to work on a specific anniversary, seems to have had a lot of worries about how to highlight the theme part after first working on the theme part image under the concept of human & animal harmony. Radial wires were thought to be the most effective in highlighting the theme part through various attempts, and in addition to the theme part, graphic elements were added to each line to create attractions in the poster, and working with as much detail as possible, it took longer than expected.

Q: Describe expected effects of your work.

A: Through this poster, I want to raise awareness of animal protection, respect animal rights and welfare more, and convey the message of coexistence with animals.

Q: What was your favorite subject in your school?

A: The most interesting class in college was the graphic design class, and I think I had a lot of fun expressing my thoughts on one poster in my own style.

Q: What is your design philosophy?

A: Design is not just plausible, but I think the meaning in it is important.

Recently, thanks to AI, even ordinary people who are not designers can create high-quality works. Thanks to this, I think design has become very up-leveled, and in this 

era when everyone is good at drawing, I think the part that can differentiate them from others is meaningful.

Q: Who is your design mentor?

A: There have been so many people who have been design mentors while studying design, but recently, I think I have learned and relied on Professor Eun-jin Yu of Namseoul University the most.

Q: What do you think of the most important part of design?

A: As I mentioned earlier when we talked about design philosophy, I think meaning is the most important thing after that if you have a certain degree of visual transmission in design. Reminding of the forgotten things or rediscovering the things that seemed to be used for granted in everyday life. In this era when AI can create high-quality works, I think the most important thing is meaning.

Q: What is your project that you dream about?

A: My dream is to be a high quality designer. I want to be a person who is not behind the trend, has my own firm philosophy on design, and can easily teach me about design.

Q: Describe your best work you designed in detail.  

A: Right now, I think this poster that won the gold prize at the BISTA Award is the best.

This is because it is complete, has a high visual impact, has the potential for various variations, and has a good meaning. However, since it is still growing in real time, I believe that I will be able to produce better BEST works soon.

Q: Where do you get your design inspiration?

A: I get ideas for planning through the news, and graphic inspiration seems to come from so many different places: schools, exhibitions, the internet, everyday life, games, book covers, movies, animations, etc.

Q: Who among your contemporaries today do you most admire?

A: I have the most respect for my father, because he is the person who creates opportunities for me to take the path of design, always motivates me, and can correct my mistakes most closely.

Q: What is your future goal as a designer?

A: It's the same as my dream. If I think about it in more detail, I want to become an educator. It's because I feel more enjoyable when I pass on the knowledge I know to my team members or juniors, and when someone has a higher level of planning and graphic skills with my help, I feel like I'm more excited than when I make my work.

Other design work from the winners

Q & A

Q: How do you feel about your achievement in the BISTA Award?

A: I'm honestly very surprised, as I didn't expect to get this high in the rankings. I am extremely very grateful and appreciative of achieving the silver award, and it has given me more confidence towards my work.

Q: What is the theme of your work?

A: The theme of my work centers a vintage theme, where it’s still loved from generations alike. I felt like it represents inclusivity well as it’s a theme that generations can agree to like and are at peace with, aside from other qualities.

Q: What is the intention of your work?

A: I want to show inclusivity and bring people together through culture and celebrations, as today we’re often so fixated on racial and ethnical qualities of differences, where it might also be separation from different generations. Culture has always brought people together, and I wish to represent that well in my work with its ability to create dynamic visual styles for all celebrations possible.

Q: Describe the process of creating your work.

A: I spent most of my time creating the base logo through brainstorming and experimenting, as it will be the main elements to keep a consistent visual despite the elements and the colors being drastically different. I searched up common and well-liked celebrations and cultures, and concluded with vintage being the main theme, and created dynamic styles for other celebrations. I made the colors vibrant and colorful to represent each theme well.

Q: Describe expected effects of your work.

A: I expect people to see the fun colors and elements of the dynamic logos representing celebrations. I don’t think inclusivity is what comes up to mind at first, but the visualized culture and celebrations bring that uniting quality.

Q: What was your favorite subject in your school?

A: At school there was no design or art subjects, although it was my hobby and spare time. My favourite subject would be mathematics as my best subject as I like the process of learning new formulas, rules and methods to solve questions and problems.

Q: What is your design philosophy?

A: My design philosophy is rooted in the creativity of the designer. I believe that design should express an idea clearly and serve a purpose. Whether the design is simplistic, functional, or focused on usability, it should always have meaning and intent, and which the meaning is shaped by the designer's unique creativity, views, likes, and preferences.

Q: Who is your design mentor?

A: My design mentor is Dodi Nursaiman, a professor in BINUS University who taught me in several design subjects. He reached out to me on participating in this competition as he saw potential with my work. He has been a very great mentor and guide, and has given me solid critiques of my work for improvements.

Q: What do you think of the most important part of design?

A: The most important part of design is its ability to create interesting visuals or functions that make life easier and better to see, live and experience. Design can refer to so many aspects in our lives, and it has improved our quality of life significantly and we would never come this far without good design.

Q: What is your project that you dream about?

A: Although I don’t have a specific plan or image about my dream project, it would be any project that would make an impact and good change among all of us. It may be also any project that simply resonates emotionally with people.

Q: Describe your best work you designed in detail.

A: My best work I designed/illustrated would be more of a sentimental and personal creation, a gift to my partner when we still played on a Dungeon and Dragons campaign. I drew a full illustration of the DND party with everyone’s characters and companions creating a birthday

surprise party for him.

The drawing features my partner as the warlock holding an opened gift, me as the wizard, a gnome, and everyone’s companions with a party table with an easter egg featuring a Death Star cake. I made it lively, joyful and warm despite his mysterious nature.

In this illustration, I technically designed the characters myself, my own interpretation of what each character would look like based on the experiences we have had in games and descriptions from him and friends.

Q: Where do you get your design inspiration?

A: I draw inspiration from a mix of sources, from other artists but especially just stumbling upon design in daily life in general. I often try to analyze design when I see it, as well as studying the work of other artists which helps me explore different styles and techniques.

Q: Who among your contemporaries today do you most admire?

A: I admire my mother the most. She has always been very supportive and tries her best despite some hardships.

Q: What is your future goal as a designer?

A: As an artist, my goal is to continue developing my skills and exploring new mediums and techniques. While I may not see myself strictly as a designer, my main aim is to create visuals that can be enjoyed for others. I like helping to convey people’s ideas visually where they otherwise can’t from artistic limitations. Although I still have a lot to learn, I hope to collaborate with other creatives and perhaps illustrate for books, games, or other projects where my artistic skills can contribute to a larger narrative.

Other design work from the winners

Q & A

Q: How do you feel about your achievement in the BISTA Award?

A: It is incredibly rewarding to be included in the BISTA Award. It is a testament to the effort and dedication I put into my work. I worked hard on this project and am super proud of the final product. Additionally, in the fall, Byoung-il Sun came to my school, Purdue University, and we had the opportunity to participate in a workshop with him. This experience was a very cool full circle moment for me, as it not only validated my hard work but also provided me with invaluable insights and inspiration from a leader in the industry.

Q: How do you feel about your achievement in the BISTA Award?

A: It is incredibly rewarding to be included in the BISTA Award. It is a testament to the effort and dedication I put into my work. I worked hard on this project and am super proud of the final product. Additionally, in the fall, Byoung-il Sun came to my school, Purdue University, and we had the opportunity to participate in a workshop with him. This experience was a very cool full circle moment for me because I participated in the workshop and am now recognized by BI. It not only validated my hard work but also provided me with invaluable insights and inspiration from a leader in the industry.

Q: What is the theme of your work?

A: I worked on creating a brand identity for a small truck-related business, a concept that has become increasingly popular in various public spaces.

What is the intention of your work?

A: I created a visual identity for “On The Roll” centered around a joyful character with a friendly face, embodying warmth and approachability. This character, combined with a vibrant color palette of white, blue, and red, reflects the lively and fun essence of my brand. The colors enhance the feeling of freshness, trust, and passion, crucial for my seafood-focused offerings. This concise identity invites my audience into a delightful experience, promising not only great food but also a warm, comforting, and welcoming brand atmosphere.

Throughout this process, the importance of consistency, creativity, and attention to detail was evident. Each phase built upon the previous ones, creating a strong, cohesive brand identity that resonated with the target audience. The journey was a testament to the power of branding in transforming a simple concept into a compelling story that engages and delights customers. Reflecting on this project, it’s clear that the success of the “On the Roll” brand was not just in its visual appeal but in the thoughtful integration of every element of the brand’s identity, from the mascot to the color palette, into a coherent and captivating narrative.

Q: Describe the process of creating your work.

A: Reflecting on the entire process of developing the “On the Roll” truck brand from initial ideation to final execution, it’s clear that this journey was both challenging and immensely rewarding. Starting with the ideation phase, where I juggled between three distinct concepts, the decision to go with the seafood roll truck for its potential for a fun mascot and to diversify my portfolio was pivotal. This initial choice set the tone for the entire project, emphasizing the importance of aligning the brand identity with a creative and engaging concept.

The logo ideation and refinement phase was crucial in laying the groundwork for the brand’s visual identity. Sketching and vectorizing logo ideas, and eventually refining them to depict the mascot in a way that perfectly encapsulated the brand name “On the Roll,” underscored the iterative nature of design. This process was not just about creating an appealing image but developing a symbol that could carry the brand’s story and appeal to the target audience.

The selection of touchpoints, visual motifs, names, color palettes, and other elements was a comprehensive exercise in brand building. Each decision, from the color scheme to the typography, was made with the brand’s identity and market positioning in mind. The choice of a dark blue color palette for its clean and sophisticated look further exemplified the thoughtfulness in crafting a brand that stood out in the crowded food truck market.

Creating the truck design, focusing on elegance and cleanliness while making the mascot the centerpiece, brought the visual identity to life in a tangible form. This step was about translating the brand’s essence into a physical presence that could engage customers in real-world settings. The meticulous attention to design details ensured that the truck was not just a vehicle for selling food but a vital part of the brand’s storytelling.

Finally, designing the information poster was an opportunity to distill and communicate the essence of the “On the Roll” brand comprehensively. The geometric approach adopted for the poster not only captured the brand’s dynamic and innovative spirit but also served as a testament to the cohesive visual strategy that was developed across all brand touchpoints.

Q: Describe the expected effects of your work.

A: The expected effects of my work include creating a strong, memorable brand identity that resonates with the target audience, driving customer engagement, and building brand loyalty. The cohesive visual strategy aims to establish “On The Roll” as a recognizable and beloved brand in the food truck industry, leading to increased customer satisfaction and business growth.

Q: What was your favorite subject in your school?

A: My favorite subject in school was photography, as it allowed me to explore my creativity and eventually get into graphic design.

Q: What is your design philosophy?

A: My design philosophy centers around creating visually appealing and functional designs that effectively communicate a brand's message and values. I believe in the power of simplicity, consistency, and attention to detail to create impactful and memorable designs.

Q: Who is your design mentor?

A: My mentors are my many professors and instructors, and I thank them for helping me become a stronger designer.

Q: What do you think is the most important part of design?

A: The most important part of design is understanding and empathizing with the target audience. Creating designs that resonate with the audience, meet their needs, and evoke the desired emotions is crucial for successful and impactful design. At the core, I am passionate about creating visually engaging content that resonates with audiences. Social media, advertisements, brand partnerships, branding, cool art, and photos are all aspects I focus on. If someone remembers me as "the guy that did BLANK," it is the biggest compliment, as it means I did my job right.

Q: What is your dream project?

A: My dream project is to work on a comprehensive branding campaign for a major international company, creating a visual identity that becomes iconic and globally recognized.

Q: Describe your best work you designed in detail.

A: One of my best works is the branding for “On The Roll.” The project involved creating a visual identity for a seafood-focused food truck. I developed a joyful character with a friendly face as the mascot, combined with a vibrant color palette of white, blue, and red to reflect the brand's lively and fun essence. The logo and truck design emphasized elegance and cleanliness, making the mascot the centerpiece. The cohesive visual strategy, from the logo to the information poster, created a compelling and engaging brand story that resonated with the target audience.

Q:  Where do you get your design inspiration?

A: I get my design inspiration from various sources, including nature, art, architecture, and everyday life. Observing different cultures and their unique design elements also provides fresh and innovative ideas for my projects.

Q: Who among your contemporaries today do you most admire?

A: I admire Jessica Walsh for her bold and innovative design style, as well as her ability to create visually stunning and thought-provoking work that pushes the boundaries of traditional design.

Q: What is your future goal as a designer?

A: My future goal as a designer is to continue growing and evolving in my craft, taking on more challenging projects, and making a significant impact in the design industry. I aspire to lead a design team and mentor upcoming designers, sharing my knowledge and passion for design to inspire the next generation.

Other design work from the winners